January 15, 2009
Oscar's Big Surprise!
The folks behind the 81st Academy Awards have hatched a new stunt ostensibly to lure millions of viewers to their television sets on Hollywood's Biggest Night—keep the A-list presenters a surprise.
A spokeswoman for the Academy of Motion Picture Arts & Sciences has confirmed that newbie producers Laurence Mark and Bill Condon have decided not to unveil the names until they walk onstage during the Feb. 22 ceremony at Hollywood's Kodak Theatre.
The move breaks from past tradition when the Academy issued press release after press release trumpeting the names of presenters in the weeks prior to the show. Organizers are hoping the mystery becomes a parlor game to gin up more excitement with its global audience.
Source: E! Online
Good idea! I think this is going to be a great way to add suspense to a potentially predictable night. I'm already stirring with anticipation. Who will show up (and what will they wear)?